Georgia Business & Technology Glossary
The complete guide to starting and operating a technology company in Georgia. Essential terminology for entrepreneurs, investors, and developers.
Digital Marketing and Tech Glossary 2026
Complete glossary of digital marketing and tech terms for 2026. CPC, CTR, ROAS, CRM, Google Ads, Next.js, React, Remarketing, B2B, CPV, CTA and Cross-Marketing explained in a comprehensible way.
Read guide →Tax & ComplianceEconomic Substance
Economic substance criteria for Georgian companies with 0% corporate income tax. Physical presence, personnel, activities and required documentation.
Read guide →Company classificationNACE Code 62.01 — Computer programming
NACE 62.01 Georgia Guide: Computer Programming Activities, IT Business Development, Virtual Zone Tax Benefits and NACE Code 6201 Activities. Comprehensive guide for software companies.
Read guide →Tax & sales taxReverse tax liability (reverse charge)
This is how the reverse charge procedure works in Georgia for cross-border services. Sample invoices, requirements and practical tips.
Read guide →tax incentivesVirtual Zone Person
Complete guide to virtual zone person status in Georgia. Requirements, application process, tax benefits and real examples.
Read guide →Banking & FinancesTBC Concept — modern business banking
TBC Concept Banking Georgia: Digital package (120 GEL/year) vs. premium package (240 GEL/year). Requirements for non-residents and entrepreneurs, TBC Concept vs. BOG SOLO comparison and account opening guide 2025.
Read guide →immigrationResidence permit for entrepreneurs
How to obtain a business residence permit in Georgia. Application process, costs, timeline and benefits explained.
Read guide →Digital Marketing MetricsCPC — cost per click
The average cost that an advertiser pays for each click on their ad. The basic budget optimization metric in Google Ads, Meta Ads, and all paid advertising platforms.
Read guide →Digital Marketing MetricsCTR — click-through rate
The ratio of clicks to impressions from an ad or organic search result. Measures both the quality score of paid ads and the effectiveness of organic meta descriptions — a central KPI in every digital channel.
Read guide →Web infrastructureCDN — content distribution network
A globally distributed server network (POPs) that caches static assets — JS, CSS, images, videos — and delivers them from the user's closest location. Drastically reduces TTFB and latency.
Read guide →Web infrastructureEdge computing — edge processing
A paradigm in which computation and data processing take place at the “edge” of the network — on geographically user-oriented CDN nodes — instead of in a central data center. Reduce latency to single-digit milliseconds.
Read guide →Web infrastructureLoad balancing — load balancing
The process of evenly distributing incoming network traffic across multiple servers so that no single server becomes a bottleneck. Basis for high availability, scalability, and consistent performance under load.
Read guide →Web infrastructureDNS configuration
Set up and manage DNS records (A, CNAME, MX, TXT, NS) that translate domain names into IP addresses. A correct DNS configuration is the basis for website accessibility and email delivery.
Read guide →Web infrastructureSSL/TLS certificate
A digital certificate that encrypts communication between browser and server and enables the HTTPS protocol. Official Google ranking signal since 2014 and mandatory requirement for the “Safe” indicator in Chrome.
Read guide →Web infrastructureUptime SLA — Service Level Agreement
The minimum availability percentage guaranteed by the service provider. An SLA of 99.9% equates to ~8.7 hours of downtime per year; four nines (99.99%) only allow ~52 minutes annually.
Read guide →Web infrastructureweb infrastructure
The entirety of all hardware and software components that keep a web application running: servers, network layers, databases, CDN, firewalls, and monitoring systems that work together as a coherent system.
Read guide →Web infrastructureVercel Edge Network
Vercel's globally distributed edge network, specifically designed for Next.js applications. Delivers static content, edge capabilities, and instant cache invalidation to over 100+ POPs worldwide with zero-config deployment.
Read guide →Development ArchitectureAPI-first architecture
A software development approach that puts API design before any implementation. Front-ends, mobile apps, third-party integrations, and microservices communicate from the start via consistent, documented APIs.
Read guide →Development ArchitectureHeadless CMS — Decoupled CMS
A content management system that is decoupled from its presentation layer and focuses exclusively on content storage and API delivery. Contentful, Sanity, Strapi, and Hygraph are leading examples.
Read guide →Development ArchitectureJamStack
A modern web architecture based on JavaScript, APIs, and markup. Static files are delivered by the CDN; dynamic functionality is provided through APIs and serverless functions — no traditional web server required.
Read guide →Development ArchitectureMicroservices architecture
An architectural approach that breaks down a large application into a collection of small, independently deployable services, each covering a single business capability. The paradigm behind Netflix and Amazon scalability.
Read guide →Development ArchitectureNext.js
A full-stack React framework from Vercel. Offers SSR, SSG, ISR, and app router architecture for SEO-friendly, high-performance applications—both static and fully dynamic—from a single code base.
Read guide →Development ArchitectureTech Stack — Technology Stack
The full combination of programming languages, frameworks, libraries, and tools used to build an application — from frontend, backend, and database to infrastructure.
Read guide →Development ArchitectureZero-downtime deployment
A deployment strategy that brings new software versions into production without any user interruption. Realized through blue-green, canary or rolling deployment patterns combined with health checks.
Read guide →Development ArchitectureMobile-first design
A design and development principle that starts with the smallest screen and scales upwards. Directly linked to Google's mobile-first indexing policy — a business-critical architecture decision, not just a UX preference.
Read guide →Performance & user experienceCore Web Vitals — core performance indicators
Google's three key page experience metrics: LCP (load speed), INP (interactivity), and CLS (visual stability). Official Google ranking signal since 2021 and the central technical SEO performance measure.
Read guide →Performance & user experienceProgressive web app
An application built with web technologies that can be added to the home screen without an app store, works offline via Service Worker and sends push notifications — blurring the line between web and native apps.
Read guide →Performance & user experienceSSR — server-side rendering
A technique where the server generates the full HTML for every request before sending it to the browser. Preferred for dynamic, personalized content where data changes with every request and pre-building isn't practical.
Read guide →Performance & user experienceSSG — Static website generation
A method in which all pages are pre-generated as HTML files at build time and deployed to a CDN. Delivers extremely low TTFB and top-notch Core Web Vitals scores — ideal for content that doesn't change with every request
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