CTR β click-through rate
The ratio of clicks to impressions from an ad or organic search result. Measures both the quality score of paid ads and the effectiveness of organic meta descriptions β a central KPI in every digital channel.
CTR
The ratio of clicks to impressions from an ad or organic search result. Measures both the quality score of paid ads and the effectiveness of organic meta descriptions β a central KPI in every digital channel.
(clicks Γ· impressions) Γ 100
Derivatives & related terms
- Organic CTR
- Paid CTR
- Email CTR
- Expected CTR
- CTR benchmark
- CTR optimization
- rich snippet ctr
- Mobile CTR vs. desktop CTR
- CTR by position
- Title-Tag CTR
- Meta-description-CTR
- SERP feature CTR
SEO tip
The average organic CTR at position 1 is ~28%. Strong numbers and power words in title tags can increase CTR by 15-40%. Test variants in the GSC and track them weekly.
Source: Georgia Business & Technology Glossary by Del-Ops Technology & Consulting Team. Last Updated: February 2026.